Omolara Cole was born on the 1st of May, 1987 in the city of Lagos, Nigeria. She attended the University of Lagos, where she bagged a BSC in Biology Education; and later proceeded to study Fashion & Merchandising at the FIT (Fashion Institute), New York in a bid to pursue her passion in fashion.

 

On her return back to Nigeria, she proceeded to set up Amarelis Atelier, a fashion house that very quickly became a household name among lovers of fashionable and well-tailored outfits.

This consequently led to numerous invitations to have their collections grace Fashion shows, year after year, both at home and abroad. She set up ElanRed a few years later- A unisex concept Store tailored to meet all the customer's needs, that became a success story over the years, she has launched fabulous pieces, set fashion trends, Hosted Pop-ups, worked with and styled the creme-dela-creme of society as well as some of Nigeria’s A-list celebrities and industry greats.

 

She has also been very instrumental in helping create a market and avenue for indigenous designers to sell and advertise their products both locally and on the International scene. 

In 2021, she set up "FRGBYAMARELIS ', (an afro-centered summer style boutique) and is also the Editor in Chief of Rededit Magazine. 

Her hardwork hasn't gone unnoticed as she is the recipient of a lot of awards, both home and abroad. 

Omolara is married to Peter and they are blessed with three lovely sons- Peter Jnr, Jesse and Kohen.